Enhanced Brand Awareness
The combination of email marketing and retargeting campaigns increased DISA’s brand visibility and reinforced their position as a leading youth soccer club in the area.
Lead Generation, Simplified
Daniel Island Soccer Academy
Case Study: Daniel Island Soccer Academy Scores with InsitesIQ for Increased Registrations
Introduction:
Daniel Island Soccer Academy (DISA), a leading youth soccer club in Charleston, South Carolina, sought to boost registrations for their upcoming season. Recognizing the importance of targeting potential players and their families effectively, DISA partnered with InsitesIQ to implement a data-driven marketing strategy during their crucial tryout and registration phase.
SCOPE OF WORK
- Email Marketing
- Strategy
- Engagement
Challenges:
- Anonymous Website Visitors: DISA’s website attracted numerous potential players and parents during the tryout period, but a significant portion remained anonymous, making targeted follow-up difficult.
- Limited Engagement: Traditional marketing channels like social media and flyers had limited reach and engagement, leading to missed opportunities for conversions.
- Competitive Landscape: Youth sports programs in the Charleston area are highly competitive, requiring a unique approach to stand out and attract new members.
Increase in Registrations
0
%
New players
100
Email Subcribers Added
0
Solution: InsitesIQ's Business-to-Consumer (B2C) Tracking Software
InsitesIQ’s B2C tracking software enabled DISA to identify anonymous website visitors during the tryout and registration phase. By partnering with data provider, InsitesIQ, they matched visitor information with consumer data, revealing valuable demographics and contact details.
Results:
Identified Leads
DISA successfully identified a significant number of potential players and families who had visited their website during the tryout phase.
Increased Engagement:
The personalized email marketing campaign generated a high open rate and click-through rate, leading to increased engagement with DISA's registration information.
Registration Boost:
Results: DISA experienced a 17% increase in registrations year over year, directly attributable to the targeted marketing efforts powered by InsitesIQ.
"InsitesIQ was a game-changer for our registration efforts. The ability to identify and engage with website visitors in a personalized way allowed us to connect with potential players and parents on a deeper level, ultimately leading to a significant increase in registrations."
Trischia Khouri
Marketing Director
InsitesIQ's B2C tracking software showcases the power
of data-driven marketing in the youth sports industry.
By identifying anonymous website visitors and engaging them with targeted campaigns, DISA was able to achieve impressive registration growth and solidify its position as a premier soccer club in the Charleston area. This case study serves as a valuable example for other youth sports organizations seeking to maximize their marketing efforts and drive enrollment.
